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AI Principles, Manifesto & Policy

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AI Principles, Manifesto & Policy

Better The World, LLC Myrtle Beach, South Carolina, USA https://better-the-world.net

Effective Date: June 13, 2026 Governing Law: State of South Carolina, United States

Effypop is a service of Better The World, LLC. The following AI Principles & Policy apply to your use of this website and all services you purchase. The canonical version of this Policy is maintained at better-the-world.net/ai-policy. In the event of any conflict, the canonical version at better-the-world.net governs.

Our AI Principles

Human-First AI

While many in the industry promote "Automation-First" approaches — designed to cut humans out of the picture and reduce costs by eliminating jobs — we promote Human-First AI.

Human-First AI sees humans as uniquely capable, creative, and adaptive. Our goal is to enhance human ability, not replace it.

Human-Centric AI

Human-Centric AI is a design philosophy that puts users' needs, ethics, and real-world context at the center of every system we build or recommend. Technology must serve people — not the other way around.

Ethical AI

We take seriously the real risks that AI introduces to individuals and society: bias, privacy violations, lack of transparency, workforce disruption, social manipulation, and misinformation. We actively work to minimize these risks in everything we build and teach.

AI Manifesto

AI Should Strengthen Humanity — Not Replace It

At Better The World, LLC — including our brands Pro-How AI℠, RdyToGo℠, Effypop℠, Meteor Forms℠, Firebolt℠, and TradeKit℠ — we believe AI is one of the most powerful tools ever created.

But power without principle is dangerous.

That's why we operate under three non-negotiable AI principles:

1. Human-First AI

We do not believe in automation for the sake of cutting humans out of the picture.

Humans are:

  • Creative
  • Context-aware
  • Ethical decision-makers
  • Adaptable in ways machines are not

AI is a tool that enhances human capability. It does not replace accountability. It does not replace creativity. It does not replace responsibility.

Every system we build and every deliverable we create remains under human oversight.

2. Human-Centric AI

Technology must serve people — not the other way around.

We design AI systems that:

  • Are understandable to the people using them
  • Respect user needs and dignity
  • Adapt to real-world human contexts
  • Improve clarity instead of creating confusion

Efficiency matters. But dignity, usability, and ethical responsibility matter more.

3. Ethical AI

AI introduces real risks:

  • Bias and discrimination
  • Privacy violations
  • Social manipulation
  • Misinformation
  • Workforce disruption

We take these risks seriously. We:

  • Minimize data collection
  • Avoid sensitive regulated data
  • Maintain transparency with users
  • Refuse deceptive automation
  • Keep humans in control

We will not design systems intended to mislead, manipulate, or exploit.

What This Means for Our Clients

If You Work With Pro-How AI℠

We design automation to:

  • Strengthen your business
  • Support your team
  • Improve operations responsibly

We do not design systems that eliminate human judgment where it matters. Automation should empower — not erase.

When Pro-How AI℠ deploys an AI phone agent, booking agent, or CRM automation on your behalf, you remain responsible for monitoring the system, disclosing AI usage to your customers where required by law, and maintaining appropriate supervision.

When Pro-How AI℠ helps you create an AI use policy for your business through the Business AI Policy Builder, you receive plain-language guidance documents built around your business. See the dedicated section below for what that service is and is not.

If You Work With RdyToGo℠

AI may assist in brainstorming, drafting, and exploration of design or marketing concepts. But:

  • Your final branding, website, or marketing assets are human-reviewed
  • You are not purchasing raw AI output
  • You are purchasing strategy, refinement, and professional judgment

If You Work With Effypop℠

Effypop℠ supports local artists, creative entrepreneurs, cultural districts, and independent businesses across the Grand Strand and beyond. It blends elements of a curated business directory, a freelance marketplace, and a marketing co-op.

AI may assist in:

  • Organizing and displaying listings
  • Highlighting creative work
  • Improving discoverability
  • Analyzing engagement patterns

But curation remains human-led. Local culture deserves more than algorithms alone. We believe arts, culture, and community require discernment, context, and care. AI helps us amplify creativity — it does not replace the human spirit behind it.

If You Use Meteor Forms℠

Meteor Forms℠ uses technology — and may incorporate AI assistance — to build and maintain online forms and PDF outputs on behalf of client businesses. No AI makes autonomous decisions about your form submissions. Human review is part of every build and update process.

If You Use Firebolt℠ or TradeKit℠

Firebolt℠ and TradeKit℠ may use AI-assisted tools in development, optimization, and platform operations. As with all Better The World, LLC services, humans remain accountable for final outcomes. AI is a tool — not the decision-maker.

Our Commitment

AI will change the world. Our mission is to help it change the world responsibly.

AI Usage Policy & Disclaimer

1. Scope and Covered Brands

This Policy applies to all services, systems, and websites operated by Better The World, LLC, including:

  • Pro-How AI℠ — AI Training, Strategy, Automation & Governance | pro-how.com
  • RdyToGo℠ — Web Design, Branding & Marketing | rdytogo.com
  • Effypop℠ — Curated Arts & Culture Guides | effypop.com and associated domains
  • Meteor Forms℠ — Online Forms to PDF | meteorforms.com
  • Firebolt℠ — Fast Static WordPress Hosting | fireboltweb.com
  • TradeKit℠ — AI Business Automation OS | tradekit.net
  • Better The World, LLC (holding site) | better-the-world.net

Better The World, LLC is organized under the laws of the State of South Carolina, United States. Pro-How AI℠ operates as a registered DBA filed in Horry County, South Carolina; the other brands are service brands of the LLC.

2. Governing Law

This Policy and any disputes arising from services provided by Better The World, LLC shall be governed by:

  • The laws of the State of South Carolina
  • Applicable federal laws of the United States

International clients — including those in the European Union, United Kingdom, Australia, Brazil, and Mexico — agree that South Carolina law governs contractual disputes unless otherwise agreed in writing. Clients remain responsible for compliance with applicable data protection and AI disclosure laws in their own jurisdictions (see Section 7).

3. AI Usage Overview

We may use artificial intelligence systems to assist in:

  • Creative ideation and content drafting
  • Branding and marketing development
  • Web design and layout assistance
  • Business automation and workflow design
  • CRM setup and integration
  • AI-based phone agents, voice agents, and booking assistants (Pro-How AI℠)
  • Development of custom AI use policy documents for businesses (Pro-How AI℠ Business AI Policy Builder)
  • Form building and optimization (Meteor Forms℠)
  • Business directory organization and optimization (Effypop℠)
  • Platform development and performance optimization (Firebolt℠, TradeKit℠)

AI tools are assistive technologies only. They are not autonomous decision-makers for final client deliverables.

4. Human Oversight Commitment

Consistent with our Human-First and Human-Centric AI principles:

  • All AI-generated outputs intended for client delivery are reviewed by a human before final use
  • Final creative and strategic decisions are human-directed
  • No deliverable is provided as unreviewed machine output
  • A human remains accountable for final outcomes

5. AI Chat, Voice, and Booking Agent Disclosure

Certain websites or services under Better The World, LLC may deploy AI-powered chat agents, voice agents, or automated booking assistants.

By interacting with these systems, users acknowledge:

  • They may be communicating with an AI system rather than a human
  • AI-generated responses may contain inaccuracies or errors
  • Conversations may be recorded or logged for quality improvement and operational purposes
  • Final confirmations (such as bookings or service agreements) may require human verification

Where required by applicable law, we aim to provide reasonable and timely disclosure that AI systems are in use.

Users should not provide sensitive financial, medical, legal, or highly confidential personal information through AI chat or voice systems unless explicitly instructed and the transmission is secured.

6. Data Practices Related to AI

6.1 Data Minimization

We intentionally avoid collecting or processing through AI systems:

  • Protected health information (PHI)
  • Sensitive financial credentials (account numbers, SSNs)
  • Special category data under GDPR
  • Highly sensitive personal identifiers

Unless explicitly contracted, safeguarded, and disclosed.

6.2 U.S. Compliance

Our AI-related data practices are designed to align with:

  • Federal Trade Commission (FTC) consumer protection guidelines
  • Applicable state-level privacy laws
  • Emerging US federal and state AI disclosure and governance requirements

We are not a HIPAA covered entity.

6.3 International Clients

Clients outside the U.S. remain responsible for compliance with applicable data protection laws including:

  • EU GDPR (European Union)
  • UK GDPR (United Kingdom)
  • LGPD (Brazil)
  • Privacy Act 1988 / APPs (Australia)
  • LFPDPPP (Mexico)

Unless otherwise agreed in writing, clients are the data controller for their customers' data. We act as a service provider or data processor for client-facing AI systems we build and operate on a client's behalf.

7. AI Limitations

AI systems used in our services:

  • May produce inaccuracies, hallucinations, or incomplete results
  • May reflect biases present in underlying training data
  • May change in behavior as third-party AI model providers update their platforms
  • Cannot guarantee error-free output under all circumstances

We do not guarantee that AI-assisted work will be free of errors. Clients remain responsible for verifying legal, financial, compliance-sensitive, and safety-critical decisions before acting on AI-generated information or recommendations.

8. Business AI Policy Builder — Service Disclaimer

The Business AI Policy Builder is a Pro-How AI℠ service that produces a custom, plain-language AI use policy document for a client's business, built from the client's responses to an intake and discovery process. The following terms apply specifically to this service and supplement the rest of this Policy.

  • Not legal advice. Pro-How AI℠ is not a law firm, and Kevin Young and Better The World, LLC are not attorneys and do not provide legal advice. The Business AI Policy Builder produces guidance documents and templates informed by the client's intake responses and publicly available regulatory information. It is not a legal opinion and is not a substitute for advice from a licensed attorney.
  • Independent attorney review recommended. We recommend that every client have their finished policy reviewed by a licensed attorney in their own jurisdiction before adopting or relying on it, particularly where the client operates in a regulated industry, employs staff in multiple states, or faces specific legal or contractual obligations.
  • Built from client-provided information. The accuracy and usefulness of the finished policy depend on the completeness and accuracy of the information the client provides during intake. The client is responsible for the accuracy of that information and for how the policy is implemented, communicated, and enforced within their organization.
  • Regulatory landscape changes. Laws and regulations governing AI use change over time. A policy reflects the regulatory understanding available at the time it is prepared. We offer an optional Annual Review service, but the client remains responsible for keeping their policy current, whether through that service or otherwise.
  • No guarantee of compliance outcomes. We do not warrant that a policy produced through this service will prevent, reduce, or resolve any regulatory action, penalty, claim, or dispute. Better The World, LLC is not liable for any regulatory fine, penalty, claim, or loss a client may incur in connection with the client's AI use or the adoption of a policy document.

9. Intellectual Property

Unless otherwise agreed in a written service agreement:

  • Final deliverables become the client's property upon receipt of full payment
  • AI tools used in development do not retain ownership rights in customized outputs
  • Clients are responsible for conducting independent trademark searches and obtaining any required regulatory clearance
  • Better The World, LLC retains ownership of its proprietary processes, frameworks, and methodologies used in service delivery

10. Ethical Safeguards

We actively work to mitigate:

  • Bias and discrimination in AI outputs
  • Privacy violations through data minimization
  • Social manipulation through transparent design
  • Misinformation through human review

We reserve the right to refuse projects that involve:

  • Deceptive AI usage designed to mislead users
  • Manipulative or coercive automation
  • Content designed to discriminate against protected classes
  • Any activity that is unlawful under applicable law

11. Automation System Responsibility (Pro-How AI℠)

For AI and automation systems designed and deployed for clients through Pro-How AI℠:

  • Clients are responsible for monitoring system performance after deployment
  • Clients are responsible for compliance with local, state, and federal AI disclosure requirements in their markets
  • Clients are responsible for appropriate human supervision of deployed systems

Better The World, LLC is not liable for:

  • Client misuse of deployed systems
  • Third-party modifications made to deployed systems
  • Regulatory penalties incurred by clients in their own jurisdictions
  • System failures caused by third-party AI platform providers

12. Limitation of Liability

To the fullest extent permitted under South Carolina law:

Better The World, LLC shall not be liable for:

  • Indirect, incidental, or consequential damages arising from AI system use
  • Lost profits or revenue attributed to AI output errors
  • Regulatory fines imposed on clients in their jurisdictions
  • Third-party AI provider failures or model changes

Total aggregate liability shall not exceed the fees paid for the specific service giving rise to the claim.

13. Indemnification

Clients agree to indemnify and hold harmless Better The World, LLC from claims arising out of:

  • Client-provided content, data, or instructions
  • Regulatory violations within the client's jurisdiction
  • Unauthorized modification of AI systems we have deployed
  • Client misuse of AI systems, tools, or training

14. Dispute Resolution

14.1 Informal Resolution First

Before initiating formal proceedings, parties agree to attempt good-faith informal resolution for at least 30 days following written notice of the dispute.

14.2 Binding Arbitration

If a dispute cannot be resolved informally, it shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall take place in Horry County, South Carolina or by video conference if mutually agreed. A single arbitrator shall be used. The award may be entered as a judgment in any court of competent jurisdiction.

14.3 Waiver of Jury Trial

Both parties expressly waive the right to a trial by jury in any dispute arising under this Policy.

14.4 Class Action Waiver

All disputes must be brought individually. Neither party may participate in a class action, consolidated claim, or representative proceeding.

15. Policy Updates

We may update this Policy to reflect:

  • Regulatory developments in AI governance
  • New AI capabilities or service offerings
  • Changes to third-party AI platforms we use

Continued use of our services constitutes acceptance of the updated Policy. Material changes will be announced on our website.

Better The World, LLC · All Rights Reserved Pro-How AI℠, RdyToGo℠, TopCraft℠, DriveTrain℠, MindReset℠, HostKit℠, CrunchTime℠, Off and On℠, Effypop℠, Meteor Forms℠, Firebolt℠, and TradeKit℠ are service marks of Better The World, LLC.